Pricing Secrets: The Value Pricing Formula That Reveals How to Get a Better Price
Cloud accounting changes everything … your relationship with your client and the way you price.
Firms that cling to the old-fashioned pricing models, in a world where technology is reducing the time required for data processing and compliance works, face extinction!
In this research-based presentation, best-selling author Mark Wickersham FCA reveals:
–Why charging an hourly rate is crazy, and …
–… why quoting a single fixed price is not much better – (this isn’t value pricing);
–The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t);
–A step-by-step process for presenting your prices (some firms are DOUBLING their prices using it with no client resistance); and
–How to use price psychology to make your price more acceptable.