Accountex USA | September 6-8, 2017 | Hynes Convention Center | Boston, MA

Pricing Secrets: The Value Pricing Formula That Reveals How to Get a Better Price

06 Sep 2017
11:15 am - 12:15 pm

Pricing Secrets: The Value Pricing Formula That Reveals How to Get a Better Price

Cloud accounting changes everything … your relationship with your client and the way you price. Firms that cling to the old-fashioned pricing models, in a world where technology is reducing the time required for data processing and compliance works, face extinction! In this research-based presentation, best-selling author Mark Wickersham FCA reveals: –Why charging an hourly rate is crazy, and … –… why quoting a single fixed price is not much better – (this isn’t value pricing); –The BIG mistake most accounting professionals make with their pricing (your competitors are definitely making this mistake; make sure you aren’t); –A step-by-step process for presenting your prices (some firms are DOUBLING their prices using it with no client resistance); and –How to use price psychology to make your price more acceptable.